I just changed my blog address. New name, same content.
http://imanad.blogspot.com/
AD OF THE DAY?
Advertisers by the droves have been heavily investing in and starting their own companies banking on the digital age; but, what if they're wrong?
It seems like digital is the next great big step which makes sense when looking back at the history of media devices and advertising integration. Yet many of the current interactive ads are part of a larger whole of advertising where the big idea is living in traditional and not in digital. Overall, I believe that investing heavily in the brand itself rather than in tactical pieces will pay off far greater than a new app on the iphone. Here is an example of how Peterson Milla Hooks continues to do that for Target.
AD OF THE DAY!!!
Nothing is better than when a great idea is reinforced by amazing details. The Steinlager Beer commercials (by Droga 5) are a perfect example of this mentality. This is a perfect example of a simple, dry sense of humor approach to an ad was pulled off brilliantly. Enjoy.
AD OF THE DAY!!!
It's memorable when an ad makes a strong emotional connection with you. I haven't had that in a quite awhile until I stumbled upon the Johnnie Walker ad "Human" created by BBH London in 2000. Lately I've been hearing Social Media is the new age and all traditional is dead. Although I do believe that social is an incredibly important facet to the future of advertising, at the moment its all tactical and rarely a big idea in and of itself. I think there always has been and will be a place for a great campaign idea and beautiful brand ads. This advertisement reminded me of just that. Enjoy.
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